Coca-Cola – Happier Together

In advertising, you don't often get to work on a project that genuinely makes an impact on people’s lives. This was it, and I still cherish it to this day.

 

With the Coca-Cola’s social responsibility team, POSSIBLE worked on a project to renovate public parks in challenging neighborhoods, one in LA and another in Atlanta. Working alongside a film crew, I joined the production as a photographer to document the lives of community members.

Client: Coca-Cola

Project: Branded content (Social, OOH)

Role: Photography

CocaCola_LA_Park_C3A3695
CocaCola_LA_Park_CoverIamges_06A4479
CocaCola_LA_Park_C3A3263
CocaCola_LA_Park_CoverIamges_06A4885
CokeAtl-11-SkateShop-5546_RGB
CokeAtl-10-OldFourthWard-5290_RGB
CokeAtl-03-Church-1865_RGB
CokeAtl-09-VillagesAtCarver-5198_RGB

All the community members were incredibly bright, generous, and hopeful for the future. Their smiles made running around with two full-size DSLRs in the middle of hot and humid summer very much worth it.

 

Below are some of the short videos that the film crew produced.