Re-establishing the brand’s mission, look & feel, and more
Boom is a Colorado-based technology company that’s making the world dramatically more accessible by building a next-gen supersonic airliner. If that doesn’t excite you, I don’t know what else would.
The company has been around since 2014 and went through a few branding updates. As they aim to reaffirm themselves as the leader in the commercial supersonic aviation world, I was fortunate enough to be the leader designer for refreshed Boom’s look & feel.
The deliverable, brand book, is an internal-facing document that unites all Boom employees with all the brand essentials (mission, values, voice) along with the new philosophy and style for creative executions. I was so fortunate to be able to help establish the identity of the brand for years to come.
Selected pages from the brand book
