illy on the Go

Client: illy
Date: 2016
Services: Art Direction, Content Production

When illy was about to reintroduce its ready-to-drink coffee, POSSIBLE created social contents that help prove illy can grow. The content studio team flew to San Francisco and shot a video with a customized sidecar that tours through the possibilities of a day with illy. It was the craziest 48 hours of my life for sure, jumping from a location to another while making numerous last-minute adjustments. I think the result is worth it.