Starting 2016 with a bang
When a CD brought this idea and do “something fun when everyone else is slow” right before winter holidays, I didn’t imagine the fun being shooting footage up on the mountain in Snoqualmie on January 2.
Office Rescue provided an opportunity to skip work for a day and enjoy good beer and fresh snow. POSSIBLE partnered up with Uber Seattle and Drubru, a local brewery in Snoqualmie, and created a lottery system on Uber to get people “rescued” from their own office on the day of the event.
We created a ton of teaser materials as well as live coverage and recap posts for Uber, DruBru, and other partnering brands. This project also somehow received a Silver at 2017 American Advertising Awards.