Delivery in 3 weeks, creative team of 4, and limited budget. What could go wrong?
That’s what I thought when we were briefed on the project.
To entice the AT&T customers to upgrade to the newly released Galaxy Samsung S8/S8+, we came up with an idea to showcase people enjoying their favorite movies or TV shows in a bit unusual but totally relatable situations. Because your phone is the best personal theater, and S8/S8+ got some gorgeous screen.
The result is six pieces of short videos (+ numerous social posts) that ended up becoming my favorite campaign I’ve ever worked on.