Boom Technology – Brand Refresh
Boom is a Colorado-based technology company that’s making the world dramatically more accessible by building a next-gen supersonic airliner.
The company has been around since 2014 and went through a few branding updates. As they aimed to reaffirm themselves as the leader in the commercial aviation world, I was fortunate to be the lead art director/designer for their updated look & feel.
The main deliverable, in a form of brand book and guidelines, is an internal-facing document that unites all Boom employees with all the essentials (mission, values, voice) along with the new philosophy and style for creative executions. One of the coolest projects I've ever worked on.
Client: Boom Technology
Role: Art direction, design
Excerpts from the brand book