AT&T – Theater of One

Numerous social video deliverables in 3 weeks, creative team of 4, and limited budget. What could go wrong?


To entice the AT&T customers to upgrade to the newly released Galaxy Samsung smartphone, we came up with an idea to showcase people enjoying their favorite movies or TV shows in a bit unusual but totally relatable situations. Message was very simple: your phone is the best personal theater, and these new smartphones got some gorgeous high-res screen.


The result is six short videos (+ many social posts) that ended up becoming one of my favorite campaigns of all time.

Client: AT&T

Year: 2017

Role: Concepting, art direction

Production: Limbo Films